• Project Management
• Field & Tabulations
• Data & AI driven Insight
• Coding
• Scripting
• Data Cleaning
• Data Processing
• Translation
• Desk Research

• CASI
• CAPI Offline
• CAPI online
• CATI
• CAWI
• MAILING
• SMS’ing
• Dairies

• Extensive Industry Expertise spanning multiple sectors, encompassing all research programs and methodologies
• A collective experience of over 60 years in Market Research, covering Data collection, Customer Service, Quality Control, Project Management, Scripting & Data Processing. This wealth of experience enables us to consistently gather high-quality data and gain a keen understanding of client needs and expectations
• In-depth regional knowledge and cultural insights, encompassing variations between countries and even within individual nations
• An agile project management team at your disposal, promptly addressing your inquiries and taking necessary actions,
• Flexibility in our working hours to accommodate your schedule and that of our suppliers, including both working days and hours,
• A robust Quality Control process firmly in place,
• A substantial and well-trained workforce capable of comprehensive coverage across the MEA region, with the ability to optimize Fieldwork timelines.

The primary objectives of our Quality Control team are as follows:

• Verify that data has been collected from the intended target group or sample.
• Confirm the completeness of recorded data.
• Ensure the accuracy of recorded data.
• Validate the proper execution of the survey.
• Assess the accuracy of information recorded, matching it with respondent-confirmed data.
• Confirm that the interviewer adhered to market research standards and a code of conduct.
• Personal data confidentiality,

Our QC team validates a minimum of 30% of the completed sample through either:

• Telephone,
• In-person interactions,
• Silent recording.

Our QC team check 100% of completed sample through:

• QC Quota checks,
• QC Pre-data checks/ Edits,
• QC Data checks/analysis,

Quality audits are conducted continuously throughout the fieldwork activities.

Our scope of work encompasses more than just the examples listed below:

• Market Exploration
• Market Opportunities
• Category understanding
• Consumer Usage & Attitudes (U&A),
• Brand and Communication,
• Pre & Post media campaign,
• Concept and Product Testing,
• Links,
• Mystery visits,
• Shopper studies,
• Social & Polling studies,
• Employee engagement,
• Pricing,
• Panel Development,
• Customer & Consumer Experience,

Our scope of work encompasses more than just the examples listed below:

• Telecom
• Banking & Insurance
• Home appliances
• FMCG,
• Tobacco,
• Corporate Research,
• Healthcare,
• Media,
• Tourism,
• Mobility,
• Retail & eCommerce,
• Energy,
• Real Estate,
• Public & ONGs,