Mapping dairy and packaged food consumption routines across diverse socioeconomic strata with 100% GPS polygon verification.
A leading multinational dairy and beverage brand required an exhaustive baseline understanding of evolving household snacking and breakfast routines across Morocco. The challenge was penetrating deep rural and peri-urban douars while maintaining strict statistical representation across Socio-Economic Classes (SEC A through D) and age cohorts.
MField MEA deployed 48 field enumerators and 8 regional supervisors equipped with offline-enabled CAPI tablets. Every interview incorporated real-time GPS coordinate capture, silent audio back-check triggers, and randomized visual showcard rotations. Automated logic scripts eliminated survey routing errors and respondent fatigue.
Identified an unserved €42M market opportunity for fortified breakfast portions in southern regions.
Enabled client to reallocate regional trade marketing expenditure, resulting in a +19% sales uplift in targeted peri-urban zones within 6 months.
Delivered zero data collection disputes during multinational brand audit.
“MField MEA's field discipline is unmatched in North Africa. Their daily GPS verification logs gave our global insights leadership total confidence in the data integrity.”