The Right Methodology for Every Research Challenge.
We deploy audited, technology-driven data collection modes calibrated to the cultural, infrastructural, and linguistic realities of Morocco and the MEA region.
Computer-Assisted Personal Interviewing
Face-to-face tablet interviews with offline capability and GPS audit trails.
Our field interviewers conduct face-to-face surveys on digital tablets equipped with custom offline survey apps. Every interview captures precise GPS coordinates, exact duration timestamps, and random silent audio verification snippets to guarantee 100% respondent authenticity.
Best Suited For:
Mandatory QC Checks:
- 100% GPS polygon verification
- Duration outlier automated flagging
- 30%+ supervisor phone/in-person back-check
Computer-Assisted Telephone Interviewing
Centralized Casablanca call center with 100% call recording and predictive dialing.
Operating from our modern call center in Casablanca, our native Arabic, French, and English speaking interviewers conduct structured telephone interviews. Features predictive dialing, screen monitoring, live supervisor listening, and automated quota balancing.
Best Suited For:
Mandatory QC Checks:
- 100% audio recording of all calls
- Live dual-listen supervisor monitoring
- Call outcome & disposition verification
Computer-Assisted Web Interviewing
High-engagement online surveys and verified proprietary panel sampling across MEA.
Optimized for mobile smartphones and desktop browsers, our online surveys leverage fraud detection (digital fingerprinting, bot traps, speeder removal) to gather rapid consumer insights from both verified panel respondents and client customer lists.
Best Suited For:
Mandatory QC Checks:
- Device fingerprinting & duplicate IP elimination
- Speeding & straight-lining trap questions
- Open-end AI gibberish filters
Mystery Shopping & Retail Audits
Objective in-store evaluations measuring service compliance, merchandising, and pricing.
Trained mystery shoppers evaluate retail locations, bank branches, telecom agencies, and dealerships against precise operational rubrics. Evaluators document customer experience, protocol compliance, stock availability, and competitive pricing with covert photo/audio proof.
Best Suited For:
Mandatory QC Checks:
- Date/time geo-tagged receipt verification
- Photographic evidence validation
- Scoring consistency review
Focus Groups & In-Depth Interviews (IDI)
Deep qualitative exploration in dedicated viewing facilities or secure digital suites.
We handle end-to-end recruitment of highly specific target profiles—from high-net-worth individuals and medical specialists to everyday consumers. We provide bilingual moderation, simultaneous translation, HD recording, and thematic qualitative synthesis.
Best Suited For:
Mandatory QC Checks:
- Rigorous 2-stage participant screening
- Identity verification before session
- Full verbatim transcript validation
Methodology Decision Matrix.
Compare speed, coverage, quality verification, and optimal use cases across our primary research modes.
| Method | Mode | Kickoff Speed | Coverage | Quality Protocol | Ideal Application |
|---|---|---|---|---|---|
| CAPI | Face-to-Face Tablet | Medium (3–5d kickoff) | All 12 Morocco Regions | 100% GPS + 30% Back-Check | Complex surveys, showcards, rural reach |
| CATI | Telephone (Call Center) | Fast (24–48h kickoff) | Morocco + Pan-MEA | 100% Call Audio Recorded | B2B executives, rapid polling, NPS |
| CAWI | Online Web & Panel | Very Fast (24h) | MEA-Wide Digital | Automated Device Fingerprint | Ad-testing, tech audiences, large n= |
| Mystery | Physical In-Store Visit | Scheduled Waves | Commercial & Retail Outlets | Photo Proof + Receipts | Franchise compliance, pricing audits |
| Qualitative | Focus Group & IDI | Recruitment (1–2w) | Casablanca Facility / Zoom | 2-Stage Profile Verification | Concept exploration, deep motivation |
The Two-Tier Quality Engine: 100% Audit & 30%+ Direct Back-Checks
Fieldwork without rigorous quality control is worthless. At MField MEA, we apply an uncompromised verification framework designed to eliminate fraudulent records, interviewer shortcuts, and sampling skew.
Automated Sensor & Data Audits
Every single completed survey (100% of sample) passes through automated verification pipelines before entering tabulation:
- Quota & Stratum Locking:
Strict monitoring against demographic quotas (age, gender, SEC, urban/rural distribution) to prevent over-sampling.
- GPS Polygon & Distance Audit:
Verification that interviews occurred inside the mandated primary sampling units (PSU) and not at the enumerator's residence.
- Duration & Speed Traps:
Interviews with durations falling below 70% of median baseline length are flagged, reviewed, and replaced.
- Logical & Routing Consistency:
Automated checks detect straight-lining, flat-lining, and cross-question contradictory responses.
Direct Respondent Back-Checks
Our independent QC department re-contacts a minimum of 30% of all interviewees through three mandatory channels to verify actual questionnaire administration:
- Telephone Back-Checks:
Dedicated call supervisors contact respondents to re-confirm key demographics, interview length, and interviewer courtesy.
- In-Person Supervisor Re-Visits:
Senior field supervisors randomly re-visit physical respondent addresses to verify household presence and participation.
- Silent Audio Verification:
Randomly encrypted audio checkpoints during CAPI sessions confirm natural dialogue between interviewer and respondent.
- Data Confidentiality (CNDP & GDPR):
Full adherence to Moroccan Law 09-08 and GDPR. Respondent identities are unlinked from survey results upon QC approval.
Initiate Your Fieldwork Brief.
Submit your research parameters, target demographic quotas, or project scope. Our senior operations directors evaluate feasibility, field timing, and pricing within 24 business hours.
Monday – Friday: 09:00 to 18:00 (UTC+0). We accommodate extended hours and weekend shifts for urgent fieldwork deadlines and international time zones.
Request a Fieldwork Quote
Fill in your specifications and receive a customized feasibility & cost estimate.