From Primary Fieldwork to Decision-Ready Insights.
We bridge the gap between respondent dialogue and strategic clarity. Whether you require full turnkey project execution or specialized data processing and tabulation support, our Casablanca team delivers with uncompromising precision.
Fieldwork & Data Collection
Rigorous on-the-ground primary data collection across Morocco and the MEA region with full GPS tracking, audio-checks, and time-stamping.
We mobilize a vetted network of experienced local enumerators and field supervisors across North Africa, Sub-Saharan Africa, and the GCC. Whether face-to-face in urban Casablanca or remote rural provinces, our teams ensure uncompromising sampling accuracy.
Core Competencies
- + Nationwide Morocco urban & rural reach
- + MEA cross-border deployment
- + Strict quota management
- + Daily field progress reports
Client Deliverables
- Clean validated raw data
- Field logs & GPS audit trails
- Quality assurance certificate
- Daily completion dashboards
Data Processing & Tabulations
End-to-end data transformation, logic validation, weighted cross-tabulations, and multi-format statistical exports (SPSS, Excel, CSV, Triple-S).
Beyond gathering responses, our data processing team runs automated and manual error detection, outlier mitigation, and complex banner tabulations. We transform fragmented survey responses into mathematically coherent datasets ready for executive decision-making.
Core Competencies
- + Cross-tabulations with significance testing (z-test, t-test)
- + Weighting (rim weighting, target weighting)
- + Data merging & multi-wave tracking
- + Zero-error validation rules
Client Deliverables
- SPSS (.sav) with full labels
- Interactive Excel tables with significance
- ASCII / Triple-S / CSV files
- Summary frequency decks
Survey Scripting & Coding
Flawless survey programming on leading platforms (Decipher, Confirmit, Qualtrics, KoboToolbox) and multilingual verbatim coding (Arabic, Darija, French, English).
We script complex questionnaires with adaptive routing, piped text, randomization, quota locks, and multimedia elements. Our multilingual coding department specializes in creating robust, taxonomy-compliant codeframes for open-ended qualitative responses.
Core Competencies
- + Mobile-first responsive survey design
- + Multi-language routing & RTL Arabic support
- + Standardized & custom open-end codeframes
- + Real-time quota tracking hooks
Client Deliverables
- Fully programmed & tested survey links
- Structured codebooks
- Coded open-end variables
- Integration APIs
Agile Project Management
Dedicated senior research project managers who operate as an extension of your team—providing daily transparency and proactive milestone control.
No layers of agency bureaucracy. You receive direct access to senior field directors who oversee fieldwork timelines, monitor quota fulfillment in real time, and adjust logistical resources dynamically to meet tight client deadlines.
Core Competencies
- + Single point of contact
- + Daily evening milestone reporting
- + Flexible working hours across time zones
- + Fast-track timeline acceleration
Client Deliverables
- Comprehensive project timeline (Gantt)
- Daily incident & quota log
- Risk mitigation strategy
- Final fieldwork debrief report
Specialized Research Support Services.
Supplementary capabilities designed to eliminate logistical bottlenecks and accelerate program turnaround times.
AI & Data-Driven Insights
Leveraging machine-learning models to run semantic sentiment extraction on open-ended comments, cluster segmentation, and anomaly detection across large-scale datasets.
Multilingual Translation & Localization
Rigorous forward-and-backward translation for research questionnaires across Moroccan Darija, Standard Arabic, French, and English, preserving contextual intent.
Desk Research & Market Feasibility
Secondary data synthesis combining Moroccan HCP (Haut Commissariat au Plan) statistics, sector regulatory data, and competitor mapping for preliminary feasibility.
Panel Building & Community Management
Recruiting, verifying, and maintaining proprietary opt-in consumer and B2B panels across Morocco and key North African urban hubs.
Initiate Your Fieldwork Brief.
Submit your research parameters, target demographic quotas, or project scope. Our senior operations directors evaluate feasibility, field timing, and pricing within 24 business hours.
Monday – Friday: 09:00 to 18:00 (UTC+0). We accommodate extended hours and weekend shifts for urgent fieldwork deadlines and international time zones.
Request a Fieldwork Quote
Fill in your specifications and receive a customized feasibility & cost estimate.